The centre has launched an aggressive new campaign titled ‘ Darwaza Band ‘ to promote toilet use and freedom from open defecation across the country’s villages. The campaign produced by the Ministry of Drinking Water and Sanitation (MDWS) under Swachh Bharat Mission was launched in the presence of iconic actor, Shri Amitabh Bachchan.
About Darwaza Band Campaign
- The ‘Darwaza Band’ campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch. It is designed to encourage behaviour change in men who have toilets but are not using them.
- A part of the campaign also features actor, Ms Anushka Sharma, who will be seen encouraging women to stand up for this issue in their villages and assume a leadership role.
- Behaviour change has been the focus of Swachh Bharat Mission, which is being pursued through a countrywide comprehensive IEC(Information-Education-Communication) programme. Communication campaigns have been taken up both, at the central and State levels, for promoting sustained use of toilets and for sustaining the Open Defecation Free status achieved.
- The number of people defecating in the open has reduced from 55 crores in May 2014 to 35 crores in May 2017 i.e. there is an achievement of 64% ODF status countrywide.