Explanation – Personality rights protect an individual's privacy, reputation, and the commercial value of their persona or identity. These rights are derived from the fundamental right to life and personal liberty under Article 21 of the Indian Constitution, as interpreted by the Supreme Court. The Supreme Court has recognized the right to publicity as a subset of personality rights, allowing individuals to control the commercial exploitation of their name, image, likeness, or other aspects of their identity and preventing unauthorized commercial use without consent.
Explanation – Personality rights protect an individual's privacy, reputation, and the commercial value of their persona or identity. These rights are derived from the fundamental right to life and personal liberty under Article 21 of the Indian Constitution, as interpreted by the Supreme Court. The Supreme Court has recognized the right to publicity as a subset of personality rights, allowing individuals to control the commercial exploitation of their name, image, likeness, or other aspects of their identity and preventing unauthorized commercial use without consent.